Not sure if I follow the conclusion. The first half (copy it) makes sense -- the things that most keep me alive as a creator are constantly learning and selectively taking the parts I like from new trends and integrating them into my toolbox.
But the latter point (avoid it) is pretty dangerous, in my opinion. I used to do that, and it resulted in me missing the boat in some really retrospectively stupid ways. Instead, I take a more neutral wait and see approach for most things, reserving my avoidance for things I can tell are wrong.
Neutrality is important. Giving new ideas which aren't fully formed the space to breathe is a key part of any kind of innovation process. Prematurely abridging that in one direction or another can cause unforced errors. That doesn't mean you have to move slowly when you /do/ know. But it does mean that you should be cautious about trying to compress parts of the process which are fundamentally incompressible.
Comments
Not sure if I follow the conclusion. The first half (copy it) makes sense -- the things that most keep me alive as a creator are constantly learning and selectively taking the parts I like from new trends and integrating them into my toolbox.
But the latter point (avoid it) is pretty dangerous, in my opinion. I used to do that, and it resulted in me missing the boat in some really retrospectively stupid ways. Instead, I take a more neutral wait and see approach for most things, reserving my avoidance for things I can tell are wrong.
Neutrality is important. Giving new ideas which aren't fully formed the space to breathe is a key part of any kind of innovation process. Prematurely abridging that in one direction or another can cause unforced errors. That doesn't mean you have to move slowly when you /do/ know. But it does mean that you should be cautious about trying to compress parts of the process which are fundamentally incompressible.