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Comment on Why we went passwordless on our new product

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This is a made-up problem. Passwords are fine. You need some way to authenticate users and using a magic link increases friction if someone uses a password manager or does not have access to their email. I can log in to Bitwarden once and auto-fill any form on any website with one click. Using a magic link I have to:

1. wait for the email to arrive

2. click on the link

3. navigate back to my inbox

4. delete the email

5. navigate back to the app/website

(this is my inefficient way of doing it, I just don't like to have emails lying around that I don't need anymore)

All this work just for the auth, which is not your core product and not what users come to you for.

What is part of my core product, if it's not something as basic as the authentication? I dislike the idea to outsource every tiny bit of a solution, especially if it's something I better keep control of.

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