1. They only had the Mac platform (and non-connected iPods). Can you change the world with a 5% market share?
2. They wanted to charge for it.
Now, they could have done this a couple of years ago after they conquered #1, but they were still hung up on point #2, and just tried to make a better pay service.
1. In 1997, technology held him back, not market share. The iPhone changed the world with no market share. The iPad changed the world with no market share. Etc.
2. Who gives their service away for free? Apple still
charges for it. It's included in the devices you buy, etc.
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What held them back? Probably two things:
1. They only had the Mac platform (and non-connected iPods). Can you change the world with a 5% market share?
2. They wanted to charge for it.
Now, they could have done this a couple of years ago after they conquered #1, but they were still hung up on point #2, and just tried to make a better pay service.
1. In 1997, technology held him back, not market share. The iPhone changed the world with no market share. The iPad changed the world with no market share. Etc.
2. Who gives their service away for free? Apple still charges for it. It's included in the devices you buy, etc.
On (2), you're right, but Apple always wanted above that, charging $100 a year.