Yep, but in this online version you can easily just not click the links. If you know your friend is playing (and I assume only those that sign up can play) then you can just not click the links to avoid dying.
In the real life version, you have no choice. You are being hunted.
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It looks to be an online version of the real-life game Assassin but with bitly links:
http://en.wikipedia.org/wiki/Assassin_(game)
Yep, but in this online version you can easily just not click the links. If you know your friend is playing (and I assume only those that sign up can play) then you can just not click the links to avoid dying.
In the real life version, you have no choice. You are being hunted.