Well I think that's the case when your company has so much notoriety that your website isn't used to sell, or get new clients, or capture/retain the attention of anyone, or try to monetize itself with a user base.
It's basically a place to distribute information about them.
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I always love to make sure their site is still bare bones. Love the raw HTML look.
Well I think that's the case when your company has so much notoriety that your website isn't used to sell, or get new clients, or capture/retain the attention of anyone, or try to monetize itself with a user base.
It's basically a place to distribute information about them.
The modern corporate website:
* ethnically diverse happy people stock photos (80% of the page content)
* carousels and pages with vague two sentence statements and a link. Link leads to missions statements and values and maybe a short paragraph.
* detailed information about what the company sells hidden behind 3-4 clicks at minimum (can be omitted).
Ironically, this was my exact experience trying to figure out what OutSystems [0] sold.
I get it's expected in the B2B "we sell to idiot VPs" world, but jesus... have at least one page somewhere with a tech stack and platform summary.
[0] https://outsystems.com
Came here to write exactly this. Berkshire is special