I think you can be a marginally better mousetrap if the ones that already exist aren't quite "good enough". If there's a need for a better one, and you fill that need, there might be success if you play your cards right.
In an arena without a need for a better mousetrap though you are going up against already established competition, because they are already "good enough". People rarely go looking for better when they have good enough. :)
Yes, I think you're right on that distinction, and I guess I sort of internalized that. As Seth discusses to in the linked article, things don't become "iconic" without at least being "good enough" in that category - so if you're saying you're the "next" something, they're probably at least good enough.
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I think you can be a marginally better mousetrap if the ones that already exist aren't quite "good enough". If there's a need for a better one, and you fill that need, there might be success if you play your cards right.
In an arena without a need for a better mousetrap though you are going up against already established competition, because they are already "good enough". People rarely go looking for better when they have good enough. :)
Yes, I think you're right on that distinction, and I guess I sort of internalized that. As Seth discusses to in the linked article, things don't become "iconic" without at least being "good enough" in that category - so if you're saying you're the "next" something, they're probably at least good enough.