The goal is to change the perception of the general populous which (due to brilliant ads by Apple) believe that "Vista sucks".
I don't think it's because of apple ads at all. Most people have an early adopter or someone who recently bought a new machine in their circle of friends. And a big chunk of those people have had problems.
So most people are 1-2 steps removed from someone who doesn't like vista (my dad says copying files is slow, for instance). So I suspect this marketing won't even really work that well. The issue isn't whether vista is prettier or "faster", the issue is whether vista will be broken on my machine.
I think it works when the 2nd half of the marketing campaign pushes the idea: "Vista SP1 has fixed most of those issues now". (disclaimer: I have no idea if that is true or not, but it should work as a marketing campaign)
Trying to upgrade from Vista to Vista SP1 is what drove me back to XP. I wanted to do a fresh reinstall w/ Vista SP1 and the installer told me "We're sorry, you can't install to that drive because Vista is already installed."
It had other foibles as well and managed to crash due to driver conflicts and other issues. All in all, I much more satisfied being back on XP even though I'm missing out on some of Vista's new eye candy.
Comments
The goal is to change the perception of the general populous which (due to brilliant ads by Apple) believe that "Vista sucks".
I don't think it's because of apple ads at all. Most people have an early adopter or someone who recently bought a new machine in their circle of friends. And a big chunk of those people have had problems.
So most people are 1-2 steps removed from someone who doesn't like vista (my dad says copying files is slow, for instance). So I suspect this marketing won't even really work that well. The issue isn't whether vista is prettier or "faster", the issue is whether vista will be broken on my machine.
I think it works when the 2nd half of the marketing campaign pushes the idea: "Vista SP1 has fixed most of those issues now". (disclaimer: I have no idea if that is true or not, but it should work as a marketing campaign)
Trying to upgrade from Vista to Vista SP1 is what drove me back to XP. I wanted to do a fresh reinstall w/ Vista SP1 and the installer told me "We're sorry, you can't install to that drive because Vista is already installed."
It had other foibles as well and managed to crash due to driver conflicts and other issues. All in all, I much more satisfied being back on XP even though I'm missing out on some of Vista's new eye candy.