Comment on Facebook knew for years ad reach estimates were based on ‘wrong data’Comments−throw_away8925yI remember not too long ago Uber cancelling previous arrangements with Facebook advertising over a similar fraud.−nindalf5yYou remember incorrectly.https://which-50.com/how-uber-learned-it-had-a-huge-ad-fraud...−throw_away8925yAh yes. Thanks for the memory. So they effectively cut their ad spend on Facebook by 2/3rds (an experiment) and saw virtually no difference between the two budgets. An obvious indication of reporting fraud.
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I remember not too long ago Uber cancelling previous arrangements with Facebook advertising over a similar fraud.
You remember incorrectly.
https://which-50.com/how-uber-learned-it-had-a-huge-ad-fraud...
Ah yes. Thanks for the memory. So they effectively cut their ad spend on Facebook by 2/3rds (an experiment) and saw virtually no difference between the two budgets. An obvious indication of reporting fraud.