I get the feeling spamming is often the work of people who can ignore the fact that some economic activities are harmful or bothersome to the people they are trying to reach, and to their own brand (beyond the erectile dysfunction category, which is a whole other league).
I was once acquainted with a company that sent unsolicited mail (travel related) through one of those gazillion email databases. When I asked why were they doing it, their response was a blank stare—Well, it gives us a 10 to 1 return on investment each time we do it, why should we stop?.
It's the same reason why it's so difficult to cancel your cable plan, companies notice that if they ask their customers to fax in their contract, cancellation rates diminish to a fraction. Profit!
Comments
I get the feeling spamming is often the work of people who can ignore the fact that some economic activities are harmful or bothersome to the people they are trying to reach, and to their own brand (beyond the erectile dysfunction category, which is a whole other league).
I was once acquainted with a company that sent unsolicited mail (travel related) through one of those gazillion email databases. When I asked why were they doing it, their response was a blank stare—Well, it gives us a 10 to 1 return on investment each time we do it, why should we stop?.
It's the same reason why it's so difficult to cancel your cable plan, companies notice that if they ask their customers to fax in their contract, cancellation rates diminish to a fraction. Profit!