This is what so many people who aren't familiar with the WSB culture are missing. They wring their hands and worry that the "retail investors will be caught holding the bag". True, someone will, but even for those too slow to move on the eventual reckoning I think they are already more than okay with any losses. There has been enough publicity now that it's pretty clear that this stock is a battlefield and any casual observers had best stand back until the dust settles. For the most part the only people getting hurt here are combatants who are ready for this sort of thing.