If implemented correctly using the hash bang method can increase the amount of articles people read per visit. For every article a user reads they also get more advertising. It's a clear win for gawker if people read more content.
Faster because each article the browser has to load after the first one is smaller then a whole page load.
Unfortunately, gawker failed at the technical implementation in spectacular fashion. Though, they do seem to be turning the ship around.
If your site is designed correctly the non-content crud isn't a massive burden for the user to download it's just some small portion of a gzipped total, and assets are cached after the first view.
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If implemented correctly using the hash bang method can increase the amount of articles people read per visit. For every article a user reads they also get more advertising. It's a clear win for gawker if people read more content.
Faster because each article the browser has to load after the first one is smaller then a whole page load.
Unfortunately, gawker failed at the technical implementation in spectacular fashion. Though, they do seem to be turning the ship around.
If your site is designed correctly the non-content crud isn't a massive burden for the user to download it's just some small portion of a gzipped total, and assets are cached after the first view.
Following your logic, if you cache your ajax request's properly it's even smaller then doing a whole page load.