Comment on A Beginner’s Guide to Pay-Per-Click: Quality ScoreparentComments−suking15yI thought QS was independent of match type and account wide for that KW...−rfergie15yThis is definitely not the case; I've seen different QS on different match types for the same keyword.−suking15yYep - just looked in my account. Usually +/- 1 though. Have you seen bigger variations?−rfergie15yHave seen exact on a 7 and broad on a 10.Discussion about probable reasons why in the comments of http://www.rimmkaufman.com/rkgblog/2010/09/28/negative-keywo...Because of some negative keyword trickery on the broad match version we decided it was a reflection of the account level QS
Comments
I thought QS was independent of match type and account wide for that KW...
This is definitely not the case; I've seen different QS on different match types for the same keyword.
Yep - just looked in my account. Usually +/- 1 though. Have you seen bigger variations?
Have seen exact on a 7 and broad on a 10.
Discussion about probable reasons why in the comments of http://www.rimmkaufman.com/rkgblog/2010/09/28/negative-keywo...
Because of some negative keyword trickery on the broad match version we decided it was a reflection of the account level QS