Comment on Gov.uk site broke Google realtime analytics during lockdown announcementparentComments−cbaines5yThis having Google track your users has impacts internally when your own tooling becomes even less accurate because you have to start asking for consent: https://github.com/alphagov/content-data-admin/pull/707In the case of things like page views, this is something addressable by just gathering the data yourself. If you put in the effort up front, it'll be more accurate than Google (as you don't miss anyone who Google misses).
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This having Google track your users has impacts internally when your own tooling becomes even less accurate because you have to start asking for consent: https://github.com/alphagov/content-data-admin/pull/707
In the case of things like page views, this is something addressable by just gathering the data yourself. If you put in the effort up front, it'll be more accurate than Google (as you don't miss anyone who Google misses).