"Look at Google. they target technical types, but for joe average, their product is just as usable as the compitition, who explicitly targets the average user."
Do you mean search? Its not the case that yahoo or live search targets only at average ppl. It very well targets you and me too. On the other hand with Gmail, it targets only at savvy ppl. People are not used to conversations or tagging or archiving.
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"Look at Google. they target technical types, but for joe average, their product is just as usable as the compitition, who explicitly targets the average user."
Do you mean search? Its not the case that yahoo or live search targets only at average ppl. It very well targets you and me too. On the other hand with Gmail, it targets only at savvy ppl. People are not used to conversations or tagging or archiving.
Aside from the tags-and-filters system, none of that is a massive shift from what people already do.