The problem for them is the “we threw amazing design at this so it’s better” sales pitch stopped being convincing in 2018. Good design is nice yes, but it doesn’t change the fact that email is email and email is broken.
Email continues to suck because the one company that dominates it (Google) has stopped trying to innovate. The most promising attempt to improve E-Mail in years - Google Inbox - was shutdown and officially “merged” into Gmail but it reality what got merged was lip service to Inbox.
The basic problem with E-Mail still today after years is 80% of the time spent in it is wasted time. Everything from junk to conversations you didn’t need to be part of, people you don’t even know contacting you to “misuse“ by connecting things like the build system to your email so you get the same message every day that you never read. Add to this that 40%+ of people now ignore their emails so you never know if you’re getting a reply.
And from a user perspective - email doesn’t scale - the moment you start interacting with 100’s or 1000’s of people, the brokenness of email turns into insanity.
So making you “faster at emails with our beautiful design” is not solving the real problem, it’s just making a faster hamster wheel. The real problem is most of the emails you read every day were a waste of your time.
And what’s even crazier is you have people saying “well I’ve developed my emailing system over the years that allows me to survive” when in fact people should be screaming “email is broken and needs to die”.
Phew ... first email rant of 2021 done. Next up... JIRA
Comments
The problem for them is the “we threw amazing design at this so it’s better” sales pitch stopped being convincing in 2018. Good design is nice yes, but it doesn’t change the fact that email is email and email is broken.
Email continues to suck because the one company that dominates it (Google) has stopped trying to innovate. The most promising attempt to improve E-Mail in years - Google Inbox - was shutdown and officially “merged” into Gmail but it reality what got merged was lip service to Inbox.
The basic problem with E-Mail still today after years is 80% of the time spent in it is wasted time. Everything from junk to conversations you didn’t need to be part of, people you don’t even know contacting you to “misuse“ by connecting things like the build system to your email so you get the same message every day that you never read. Add to this that 40%+ of people now ignore their emails so you never know if you’re getting a reply.
And from a user perspective - email doesn’t scale - the moment you start interacting with 100’s or 1000’s of people, the brokenness of email turns into insanity.
So making you “faster at emails with our beautiful design” is not solving the real problem, it’s just making a faster hamster wheel. The real problem is most of the emails you read every day were a waste of your time.
And what’s even crazier is you have people saying “well I’ve developed my emailing system over the years that allows me to survive” when in fact people should be screaming “email is broken and needs to die”.
Phew ... first email rant of 2021 done. Next up... JIRA