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> The headline implies that he's penalized in search due to scrapers, which isn't happening.

In this case the phrase "Google penalizes" = "Google denies access to adwords". The word penalize doesn't always refer to site penalties in the Google search index.

The reason it's on top of HN is almost certainly because that's the conclusion everyone jumped to. That seems to be how the word "penalize" is consistently used with respect to Google.

I agree, I am a bit surprised this is on the frontpage. What is ironic though, is than now when I search for the 30 word phrase, two scraper sites appear with the article scraped from seobook.com. ...nicely backdated by 37 seconds.

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