Here's a simple idea that could fix a lot of this problem. Copy Twitters idea of verified accounts.
Google could issue verified sites. If someone copied a verified site the content would be automatically removed from the index.
Now they would have to hire some staffers to research the applications and handle complaints. But this is beginning to cost them far more than adding a few more staffers.
Comments
Here's a simple idea that could fix a lot of this problem. Copy Twitters idea of verified accounts.
Google could issue verified sites. If someone copied a verified site the content would be automatically removed from the index.
Now they would have to hire some staffers to research the applications and handle complaints. But this is beginning to cost them far more than adding a few more staffers.
While certainly a potential fix, Google seems very averse to non-algorithmic solutions (see their issues with customer support).