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"Umm, wasn't Google supposed to "Don't be evil" and care about their search result quality about all else?"

Mmmm... no, unfortunately Google is supposed to make money, and they make money mainly from adsense. I'm not prepared to accept that random algo modifications having big impact on their revenue are done without concerns.

And when you are at the same time the same company driving people to web sites (search) and getting profits from ads showed in web pages (adsense) something bad can happen as it is not a free market setup.

>I'm not prepared to accept that random algo modifications having big impact on their revenue are done without concerns.

The effect on adsense revenue isn't even measured let alone used. The people who make decisions about changes to ranking algorithms don't even see the data on adsense revenue because we don't even have a system to collect it for ranking changes.

I work in search quality, and there are many metrics I have to collect to launch changes. None of them involve ads.

I'm glad to hear that, and I trust you. If it is this way I expect to find less spam engines or copied content in the next months when I search on google :)

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