But conversion rates are easily measurable. in theory it's possible to offer a results based service: improved conversion rate for a fee or profit sharing.usually businesses go for this sort of arrangement because it's low risk investment.
I bet there are some services like this , but i'm not sure it's a service fit for a small company: it just seems like a lot of work and takes a lot of time and traffic to do it right.
And it's mostly not about graphic design , but interaction design and content.
I don't really understand your answer - conversion should be point 1 for every design, call it graphic, call it web, call it interaction, but you suggest it's some kind of "pro" service.
In my opinion it's not, a design that doesn't convert doesn't have any business value. For what reasons someone should pay for a website if that website doesn't have any mean or any return?
You understand that this is exactly what I'm talking about? A customer buys something that has no use and no impact, of course he wants to spend less, and he is damn right.
And that's also why I say that a designer must be a designer, if you have no clue about human interaction you're simply not a designer - can you imagine an industrial designer crafting some crap without any idea about how the user will interact with it? No, it's totally laughable, that's why it doesn't happen.
Comments
But conversion rates are easily measurable. in theory it's possible to offer a results based service: improved conversion rate for a fee or profit sharing.usually businesses go for this sort of arrangement because it's low risk investment.
I bet there are some services like this , but i'm not sure it's a service fit for a small company: it just seems like a lot of work and takes a lot of time and traffic to do it right.
And it's mostly not about graphic design , but interaction design and content.
I don't really understand your answer - conversion should be point 1 for every design, call it graphic, call it web, call it interaction, but you suggest it's some kind of "pro" service. In my opinion it's not, a design that doesn't convert doesn't have any business value. For what reasons someone should pay for a website if that website doesn't have any mean or any return? You understand that this is exactly what I'm talking about? A customer buys something that has no use and no impact, of course he wants to spend less, and he is damn right. And that's also why I say that a designer must be a designer, if you have no clue about human interaction you're simply not a designer - can you imagine an industrial designer crafting some crap without any idea about how the user will interact with it? No, it's totally laughable, that's why it doesn't happen.