What I've read recently (and recommend):

1. The Four Steps to the Epiphany - Steve "@sgblank" Blank

2. Built To Last - Jim Collins

3. (re-read) Crossing the Chasm - Geoffrey Moore

4. Positioning - Al Ries & Jack Trout

5. Differentiate or Die - Jack Trout with Steve Rivkin

6. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout

Reading Now:

1. Repositioning - Jack Trout with Steve Rivkin

2. Enterprise 2.0 - Andrew McAfee

Queued Up to Read:

1. Create Marketplace Disruption - Adam Hartung

2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth

3. The Ultimate Marketing Plan - Dan S. Kennedy

4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter

5. Only The Paranoid Survive - Andy Grove

6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne

7. The Power of Unfair Advantage - John L. Nesheim

8. Product Lifecycle Management - Michael Grieves

9. Marketing High Technology - William Davidow

10. Open Innovation - Henry Chesbrough

11. Product Strategy for High-Technology Companies - Michael McGrath

12. Living on the Fault Line - Geoffrey Moore

13. Inside the Tornado - Geoffrey Moore

14. The Chasm Companion - Paul Wiefels

15. Getting to Plan B - John Mullins & Randy Komisar

16. Business Model Generation - Alexander Osterwalder & Yves Pigneur