Tracking users isn't new, but it is new to politics. After 2016's analytics and advert debacle, it's interesting to see how both candidates are using analytics this time around.
Not new to politics either. As mentioned 2012 had a gold mine of new digital sources available. Votizen was pretty interesting at the time. The Democrats had a huge advantage of having a younger & more tech savvy base that used these.
Comments
Tracking users isn't new, but it is new to politics. After 2016's analytics and advert debacle, it's interesting to see how both candidates are using analytics this time around.
Not new to politics either. As mentioned 2012 had a gold mine of new digital sources available. Votizen was pretty interesting at the time. The Democrats had a huge advantage of having a younger & more tech savvy base that used these.