I agree with the author that the stigma is that you only work at McDonalds if you are a loser. At least in major cities. I grew up in the country as well and perhaps the teachings are a tad different there. I was taught that any income is better than no income. And McDonalds is some income. Now all you see are a bunch of people attempting to become the next Facebook, google or Color. Too many people think that if they work at McDonalds or any other fast food joint that they are stuck there instead of realizing that they are actually contributing more than just slaving away.