The slogan "the network is the computer", prominently marked as (R), struck me, because that was Sun Microsystem's slogan. So I checked the TESS database, and things got weird. Nobody bothered to record it until Oracle did, in 2009:
but it's also marked DEAD as of 2011, without any indicator as to why. There is a live trademark, created 2018, and it does indeed belong to Cloudflare:
I suppose Oracle doesn't really see itself as taking on the Sun mantle there, but I'm surprised they'd abandon a catchy slogan. Surely they'd find some reason to use it? How long would they have to ignore it before it got marked dead; is it really just two years? Why bother to file for it in the first place?
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The slogan "the network is the computer", prominently marked as (R), struck me, because that was Sun Microsystem's slogan. So I checked the TESS database, and things got weird. Nobody bothered to record it until Oracle did, in 2009:
http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4802:6jr...
but it's also marked DEAD as of 2011, without any indicator as to why. There is a live trademark, created 2018, and it does indeed belong to Cloudflare:
http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4802:6jr...
I suppose Oracle doesn't really see itself as taking on the Sun mantle there, but I'm surprised they'd abandon a catchy slogan. Surely they'd find some reason to use it? How long would they have to ignore it before it got marked dead; is it really just two years? Why bother to file for it in the first place?
Right, Oracle didn't renew the trademark, and then Cloudflare registered it.
https://blog.cloudflare.com/the-network-is-the-computer/