You're getting 3k-15k visits/month currently? I would encourage you not to kill it off. The design could use some revision, but if you have the users, keep them. Any idea how many of your users come back on a regular basis (weekly/monthly)? You have a good opportunity here.
Let people sign in with Twitter as well as Facebook (which you have already). Encourage users to share the votes on FB, Twitter, etc (and make it easy for them to do so). Maybe have a weekly 'Featured Vote' or something. There are a lot of possibilities with a tool like this, it just needs some guidance. Giving people a way to "be heard" on issues that they care about is valuable.
Comments
You're getting 3k-15k visits/month currently? I would encourage you not to kill it off. The design could use some revision, but if you have the users, keep them. Any idea how many of your users come back on a regular basis (weekly/monthly)? You have a good opportunity here.
Let people sign in with Twitter as well as Facebook (which you have already). Encourage users to share the votes on FB, Twitter, etc (and make it easy for them to do so). Maybe have a weekly 'Featured Vote' or something. There are a lot of possibilities with a tool like this, it just needs some guidance. Giving people a way to "be heard" on issues that they care about is valuable.
Yes, currently getting 3K-15k visits/mo. About 20% repeat visits.
Agree that giving people a way to "be heard" has value, just need to get the process right.