Back in the real estate days, it was all about building value.
We used to say when an objection to price came up, it was because enough value hadn't been built into the product presentation. We had to tweak our pitch and start again.
When people have an issue with the price, it's usually because of lack of information, not that the product isn't worth it. Unless you're charging an arm and a leg for a piece of crap product, in which case you should fail, so you'll learn to build a better product.
Comments
This is a great post.
Back in the real estate days, it was all about building value.
We used to say when an objection to price came up, it was because enough value hadn't been built into the product presentation. We had to tweak our pitch and start again.
When people have an issue with the price, it's usually because of lack of information, not that the product isn't worth it. Unless you're charging an arm and a leg for a piece of crap product, in which case you should fail, so you'll learn to build a better product.