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Comment on How We Pivoted from eDiscovery to Siege Weaponry and Raised $60k in 30 Daysparent

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It's not really 'detrimental', hence my smiley and wink; it's more that I feel it's a fashionable word which will lose it's cool next year when the next buzzword shows up. It's a bit the startup equivalent of 'synergy', the much-maligned MBA word.

(I recognize that it's a perfectly valid word (both 'pivot' and 'synergy', actually), and conveys lots of information in a simple word, which in general is good; it's just that it has become the epitome of MBA-speak which is sometimes scoffed at for its perceived vapidness or attempt at sounding important).

It is, as Bernard Wooley would say if he were still around, one of those irregular verbs.

I pivot, you change your mind, he flip-flops.

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