Sunnytrail [1] offers a service for SaaS providers to track key metrics once they have paying customers. However, they don't (yet) offer the most interesting part of your idea, comparing results against others in your industry.
It's a fascinating and a non-trivial problem you're addressing here and I'm interested to see how you approach it. Get it right and it could add huge amount of value.
The three toughest challenges as I see it:
1. Standardising metrics across a broad range of different business stages, verticals and models to provide a meaningful number (compare apples with apples).
2. Helping users to identify appropriate metrics from each of the AARRR categories. I.e. indicative and actionable.
3. The perennial problem of identifying unique users so that the behaviour of new or repeat visitors can be accurately measured prior to signup. IP addresses are not reliable (NAT & dynamic IPs), cookies can be flushed and potential customers have opportunity to access a service from a variety of devices - I know the folks at KISSmetrics put a lot of work into this.
Comments
Sunnytrail [1] offers a service for SaaS providers to track key metrics once they have paying customers. However, they don't (yet) offer the most interesting part of your idea, comparing results against others in your industry.
It's a fascinating and a non-trivial problem you're addressing here and I'm interested to see how you approach it. Get it right and it could add huge amount of value.
The three toughest challenges as I see it:
1. Standardising metrics across a broad range of different business stages, verticals and models to provide a meaningful number (compare apples with apples).
2. Helping users to identify appropriate metrics from each of the AARRR categories. I.e. indicative and actionable.
3. The perennial problem of identifying unique users so that the behaviour of new or repeat visitors can be accurately measured prior to signup. IP addresses are not reliable (NAT & dynamic IPs), cookies can be flushed and potential customers have opportunity to access a service from a variety of devices - I know the folks at KISSmetrics put a lot of work into this.
[1] https://www.thesunnytrail.com/
edited for readability
Great points -- I've got some serious work ahead of me. :)
Near-term plan is to spend this week building out the reporting interface and spreading the word.
For #1 & #2, I'm hoping that using Dave's AARRR methodology will allow me to apply a somewhat consistent framework across a variety of startups.
For #3, you're absolutely right -- it's a big problem (and I haven't even thought about it yet).
So, any chance I can get you to try this on geckoboard itself? :)
Sure, I'm open to that, let's talk offline.