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I have always been fascinated by BBM's popularity. Whenever somebody told me that BBM was their reason for buying a Blackberry, I always countered with text messaging is available on ALL phones. They counter with that you have to pay for text messaging and my final counter is that you already have a $60/month plan to support your Blackberry, why didn't you ask your phone company to throw in free text-messaging? They usually lower their head and buy an iPhone within three months.

People who use BB for BBM do not get $60 plans.. they get $25 plans that have unlimited bis traffic and very low normal data traffic. Not to mention you can pump media through it for free

Every iPhone tariff in the UK has unlimited texts. Most non-iPhone tariffs as well...

Lucky you, here they skin you alive with the fees

It's not so much that BBM is cheaper than texting, but rather that BBM is the best messaging client I've used. Sure, there are alternatives, but they don't work as well. Yes, BBM is the reason I stay with blackberry, and unless my friends ditch it, I will continue to use it.

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