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Comment on Ask HN: Why doesn't Starbucks beat local coffee shops?

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I can only speak for myself, so this will be very subjective.

Starbucks ha no soul, and their drinks are targeted at an American audience who don't know better. As a European I'd rather give my money to espresso bars doing good filter coffee than spend a minute standing in line at a Starbucks. I've been remote working for years and many coffee shops in my home town treat me like furniture by now, since I often worked 4-5 hours daily from their tables, rotating my favourite places. I am good friends with some owners and many many baristas, so I get a bit of a special treatment when I'm there.

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