The author has a good point which should be contemplated in the context of one's company. Incentives should be tied to your performance.
There is a small backlash against "social". Google pushing social will not help that. Facebook and twitter own social right now. Next year, who knows? The better way forward is to figure out how to give users clean and excellent tools to manage the privacy/transparency aspects of social and integrate that into a platform with a great signal:noise ratio.
That's not an engineering problem. That's a people problem: a business, legal and UX problem sitting square in that gooshy, touchy-feely, soft side of how people think, operate, and want to manage their data. The question is, can Google play in that arena? Can they hire some flake fruity designer who totally groks how non-engineers think and integrate that understanding into the engineering teams?
Comments
The author has a good point which should be contemplated in the context of one's company. Incentives should be tied to your performance.
There is a small backlash against "social". Google pushing social will not help that. Facebook and twitter own social right now. Next year, who knows? The better way forward is to figure out how to give users clean and excellent tools to manage the privacy/transparency aspects of social and integrate that into a platform with a great signal:noise ratio.
That's not an engineering problem. That's a people problem: a business, legal and UX problem sitting square in that gooshy, touchy-feely, soft side of how people think, operate, and want to manage their data. The question is, can Google play in that arena? Can they hire some flake fruity designer who totally groks how non-engineers think and integrate that understanding into the engineering teams?