Personally, few things rile me up like a manager giving me directives to 'evangelize' products to my family & friends on my personal social accounts. I am currently in this situation. I have no problem evangelizing on social accounts tied to the company (the company's official twitter, facebook, etc.) or writing posts on the company blog, but I do not use my personal social accounts for company business and don't plan on doing so in the future. Maybe I'm just old, but I need a separation between my business and personal life on the web.
I'm sure the techs who keep the servers running in the Google data centers love having 25% of their bonuses tied to social products they may truly dislike, don't use, etc.
"few things rile me up like a manager giving me directives to 'evangelize' products to my family"
Few things make me worry more about the product too. If it was good, you wouldn't need to order people to evangelize it. They would be doing it because showing off something cool is fun, doubly so if you had a hand in it.
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Personally, few things rile me up like a manager giving me directives to 'evangelize' products to my family & friends on my personal social accounts. I am currently in this situation. I have no problem evangelizing on social accounts tied to the company (the company's official twitter, facebook, etc.) or writing posts on the company blog, but I do not use my personal social accounts for company business and don't plan on doing so in the future. Maybe I'm just old, but I need a separation between my business and personal life on the web.
I'm sure the techs who keep the servers running in the Google data centers love having 25% of their bonuses tied to social products they may truly dislike, don't use, etc.
"few things rile me up like a manager giving me directives to 'evangelize' products to my family"
Few things make me worry more about the product too. If it was good, you wouldn't need to order people to evangelize it. They would be doing it because showing off something cool is fun, doubly so if you had a hand in it.