I don't quite understand why "social" is a goal in itself. When I look back at Google's underwhelming attempts at getting in on this newfangled social scene, I feel like they were products that were conceived by starting with the word "social" and trying to come up with a product that word describes. They didn't feel like they were made by starting with a want or need (or dissatisfaction with an existing product) and designing a product to satisfy it, which is where most of their successes have been. As long as Google keeps doing social just for the sake of doing social, it will keep being their white whale.
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I don't quite understand why "social" is a goal in itself. When I look back at Google's underwhelming attempts at getting in on this newfangled social scene, I feel like they were products that were conceived by starting with the word "social" and trying to come up with a product that word describes. They didn't feel like they were made by starting with a want or need (or dissatisfaction with an existing product) and designing a product to satisfy it, which is where most of their successes have been. As long as Google keeps doing social just for the sake of doing social, it will keep being their white whale.