I break into a site you use often and get a lot of personal information on you, but not enough; I can see approximately where you live, and go through your trash to finish up my collection (e.g., rifling through garbage to find SSNs, etc.)
If you look at my IP, I'm working in Delaware, but I'm actually sitting in Colorado Springs. It's not evil, but I'm not gonna be too happy if you advertise a "local" deal.
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How could micro-targeting be evil, besides the creep-factor?
I break into a site you use often and get a lot of personal information on you, but not enough; I can see approximately where you live, and go through your trash to finish up my collection (e.g., rifling through garbage to find SSNs, etc.)
If you look at my IP, I'm working in Delaware, but I'm actually sitting in Colorado Springs. It's not evil, but I'm not gonna be too happy if you advertise a "local" deal.