When I started Mandalorian I had no idea of the trouble I was getting into. People calling us Mandolin, having to explain how to spell it three times in a row, and worst of all, coming mid table on alphabetised supplier lists.
If you're starting up, think about your market and your competitors. You don't need a cool funky name. It just needs to be fairly short, easy to spell and say, preferably starting with A or 1 if you're going on supplier lists and not easily confused with or tied to something else in the market.
The rules are so simple, but getting a name right (and getting a domain for it), just isn't simple. And, as the post shows, shouldn't be decided upon lightly :-(
I guess it depends on whether they would know what it is you offer, and where to find you, would define if that was an issue or not. Choosing a name has advantages and always unexpected side effects. It doesn't always have to be negative though
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When I started Mandalorian I had no idea of the trouble I was getting into. People calling us Mandolin, having to explain how to spell it three times in a row, and worst of all, coming mid table on alphabetised supplier lists.
If you're starting up, think about your market and your competitors. You don't need a cool funky name. It just needs to be fairly short, easy to spell and say, preferably starting with A or 1 if you're going on supplier lists and not easily confused with or tied to something else in the market.
The rules are so simple, but getting a name right (and getting a domain for it), just isn't simple. And, as the post shows, shouldn't be decided upon lightly :-(
I once worked for Stagecast - easy enough right? But people kept calling us Stagecraft or other varieties...
I guess it depends on whether they would know what it is you offer, and where to find you, would define if that was an issue or not. Choosing a name has advantages and always unexpected side effects. It doesn't always have to be negative though