I think the real lesson here is one that many companies have leanred the hard way: be aware of translational problems if you will be going international.
Also, I would have advised them against the use of the Elstar part. Most people probably have/had no idea what an Elstar is outside of that region.
We actually assumed that PinkelStar would be something that was meaningless. It just sounded good at the time. We checked domain names, but didn't check what Pinkel could mean (star seemed pretty obvious at the time).
A pretty expensive oversight in retrospect and a mistake I will not make lightly in the future. Now let's hope no one comes up with something we didn't expect when we choose Zwapp! ;-)
Comments
I think the real lesson here is one that many companies have leanred the hard way: be aware of translational problems if you will be going international.
Also, I would have advised them against the use of the Elstar part. Most people probably have/had no idea what an Elstar is outside of that region.
We actually assumed that PinkelStar would be something that was meaningless. It just sounded good at the time. We checked domain names, but didn't check what Pinkel could mean (star seemed pretty obvious at the time).
A pretty expensive oversight in retrospect and a mistake I will not make lightly in the future. Now let's hope no one comes up with something we didn't expect when we choose Zwapp! ;-)
Pinkel pinkel little star how i wonder what you are.
+1!