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Comment on Ask HN: How can I find out what firms like ad.ly are charging?

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Food for thought: it's pretty obvious today how Facebook got to being the #1 trafficked site in the world. And yet if you tried exactly what they did, you wouldn't be nearly as successful.

In summary, I think you might be asking the wrong question. Figure out what woks for you rather than trying to figure out what worked for someone else. Some call this iterating.

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