That’s like saying if homeopathy wasn’t useful no one would do it. Both homeopathy and ad tech are “useful” to someone, but most benefit accrues to the seller, not the buyer.
If you go one step further, and assume that the product is good then tracking benefits the buyer, because it can make the company survive, therefore sell the product to the buyer longer.
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If tracking wasn't useful nobody would do it.
That’s like saying if homeopathy wasn’t useful no one would do it. Both homeopathy and ad tech are “useful” to someone, but most benefit accrues to the seller, not the buyer.
If you go one step further, and assume that the product is good then tracking benefits the buyer, because it can make the company survive, therefore sell the product to the buyer longer.