It's important to remember that corporations don't have motivations, only the people in them do. In a corporation like this you could have one person who really cares about racism, one who doesn't but thinks this is good PR, another who doesn't but thinks it's a good excuse to collect the data so they can do other things with it and so on. In a company that size it's indeed likely that people with all of those motivations exist within the company.
And someone may rightly want to call out the people who are only doing it for the PR or the data collection, but we don't have visibility inside the company to know who they are in particular, so the blame goes to the abstraction of the corporation itself. Which it deserves if it hired those people even if it also hired some separate people with better motivations, because those people are still then going to capitalize on racism by marketing their claimed virtue to customers, or do bad things with the data.
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It's important to remember that corporations don't have motivations, only the people in them do. In a corporation like this you could have one person who really cares about racism, one who doesn't but thinks this is good PR, another who doesn't but thinks it's a good excuse to collect the data so they can do other things with it and so on. In a company that size it's indeed likely that people with all of those motivations exist within the company.
And someone may rightly want to call out the people who are only doing it for the PR or the data collection, but we don't have visibility inside the company to know who they are in particular, so the blame goes to the abstraction of the corporation itself. Which it deserves if it hired those people even if it also hired some separate people with better motivations, because those people are still then going to capitalize on racism by marketing their claimed virtue to customers, or do bad things with the data.