Read "Why She Buys" by Bridget Brennan. It is probably one of the most enlightening marketing/consumer psych. books I have ever read. I seriously cannot recommend it highly enough. Also, it's not just about the female consumer--there's discussion about the male consumer psychology to put things into context.
Great book. If you like that (or really, even if you don't), I'd also recommend "Spent: Sex, Evolution, and Consumer Behavior" by Geoffrey Miller.
It goes into the more general evolutionary psychology behind why anyone buys anything. I particularly enjoyed his early anecdote about what early humans would think if you tried to explain to them our concepts of 'money' and 'shopping'.
I'm not to familiar with evolutionary psychology, but this looks interesting (and it's on the Kindle for less the $10). Added it to my reading list--thanks!
Sure! I spent one semester back in college on a kick of reading about evpsych. Really, anything by Miller is great. Or Matt Ridley. Or Cosmides and Tooby. Or...
...Yeah. It's way too easy to get caught up in a cycle of more and more books.
Comments
Read "Why She Buys" by Bridget Brennan. It is probably one of the most enlightening marketing/consumer psych. books I have ever read. I seriously cannot recommend it highly enough. Also, it's not just about the female consumer--there's discussion about the male consumer psychology to put things into context.
http://www.amazon.com/Why-She-Buys-Strategy-Consumers/dp/030...
Great book. If you like that (or really, even if you don't), I'd also recommend "Spent: Sex, Evolution, and Consumer Behavior" by Geoffrey Miller.
It goes into the more general evolutionary psychology behind why anyone buys anything. I particularly enjoyed his early anecdote about what early humans would think if you tried to explain to them our concepts of 'money' and 'shopping'.
http://www.amazon.com/Spent-Sex-Evolution-Consumer-Behavior/...
*Caveat: I haven't read many other books about consumer behavior, so I can't say how good this is relatively speaking.
I'm not to familiar with evolutionary psychology, but this looks interesting (and it's on the Kindle for less the $10). Added it to my reading list--thanks!
Sure! I spent one semester back in college on a kick of reading about evpsych. Really, anything by Miller is great. Or Matt Ridley. Or Cosmides and Tooby. Or...
...Yeah. It's way too easy to get caught up in a cycle of more and more books.