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Comment on Tell HN: Airbnb now opts in your name and photo to data sharingparent

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At no point was anyone labeled a racist, misogynist or anti-LGBTQ. I actually do have concerns about Airbnb using an opt-in policy for this. However, my point wasn't about "how do I feel about Airbnb's change in policy". Ok, so what was it about:

A guy getting a job at an animal shelter because he thinks it'll help him get laid is virtue signaling. Someone adhering to a religious practice by fasting is virtue signaling. Someone changing their facebook profile pic to have a logo for some cause is virtue signaling. A company prompted by recent events wanting to investigate if there is discrimination on their platform isn't.

Someone adhering to a religious practice by fasting is virtue signaling.

Just to pick a nit, this is only virtue signaling if they rub it in somebody's face. There's almost a whole chapter in the gospels about it, Matthew 6:16:

And when you fast, do not look dismal, like the hypocrites, for they disfigure their faces that their fasting may be seen by men. Truly, I say to you, they have received their reward.

Pedantry because it's important: This is not an opt-in policy, it's an opt-out policy.

So a person wanting to promote a cause through their FB profile is "virtue signalling" even if they do it regardless of recent events (let's imagine someone putting up a "stop racism" banner there 5 years ago), but a company doing that when the public eye is on it is not "virtue signalling".

Mhkay.

While I believe one can be genuine in either case, I find it more likely to be "virtue signalling" when it's a company doing something on a hot topic right now.

So a person wanting to promote a cause through their FB profile is "virtue signalling" even if they do it regardless of recent events (let's imagine someone putting up a "stop racism" banner there 5 years ago), but a company doing that when the public eye is on it is not "virtue signalling".

From your response, and others in this thread I'm starting to believe that a lot of people that use the phrase 'virtue signaling' may not actually know what it means.

I've read up on it, and you are right: I did not know what it meant (I assumed it was signalling virtue without actually having it).

If Wikipedia article is anything to go by. ;)

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