Essentially a good chunk of people do care so little about discrimination, that it's difficult for them to believe that others actually even care about it.

Some of us care somewhat (i.e. I'm proud to have convinced my boss to hire that female IT technician from another country who was mopping our floors. It took some convincing but he gave in. She got paid as much as us and got a career here in the west (I know because she later married a friend of mine). I've also tried elsewhere to help others to a career in IT, not sure how far I have succeeded in other cases, but in at least on case I gave away my well paid but boring job to make sure another less privileged man got a fighting chance. I visited him last year and he had usef his opportunity well. Oh, and I helped my neighbor down the street to a better job and tried to help his girlfriend. In the end she got a good job through other channels but I tried and I tried so in a way that was appreciated, not in a creepy way.)

All that said: that doesn't mean I won't say virtue signalling when something like this happens.

Oh. And the irony of me virtue signalling so heavily to get my point through :-) At least my identity is only known to me and Dan, so I can't cash out on any stupid internet points I get.