This has been happening for the past 12 years. At ArsDigita you got 100k, free food, massages and weekend drives in a Ferarri. And that was to compete with places like "Sapient" who offered more money. Even further back in ancient history, I believe Symbolics used the same approach to recruiting. I guess the new twist is that Google and Facebook can actually afford these salaries and perks.
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This has been happening for the past 12 years. At ArsDigita you got 100k, free food, massages and weekend drives in a Ferarri. And that was to compete with places like "Sapient" who offered more money. Even further back in ancient history, I believe Symbolics used the same approach to recruiting. I guess the new twist is that Google and Facebook can actually afford these salaries and perks.