I'm surprised there hasn't been more reaction to that comment. Maybe Nguyen wasn't actually making as big of a deal about that as the article made it seem by ending on that dramatic note, but this seems extremely creepy and I really can't see people being okay with this.

From my experience, even general people are concerned about issues of privacy with Facebook. We in the tech crowd are certainly more aware of it and wary than the average Facebook user, but I'm pretty sure a sizable majority of (potential) users have heard at least a little bit about the creepiness or have noticed it themselves (through creepily relevant ads, "memorable status updates", etc.). However, this only really became an issue after a significant number of people already relied on Facebook, and couldn't see giving up a reliable practical good to avoid the potential threat of privacy loss. But I could really see the transparency Color is showing from the start, before they've solidified any users, negatively affecting potential users. In some sense, people became hooked to the drug of Facebook before they were aware of the drug's negative side affects; Color seems to be announcing it's a harmful drug with little high and expecting people to get hooked. I have no idea how mainstream media will react, but if this ever does become the next Facebook or Twitter, I would not at all be surprised if there were news stories warning about the privacy issues, and then people might only know it as "that thing that tracks you," and at that point I can't really see people opting into it.