But they're in a situation where they need a compelling application first. You can't get the data without multiple people opening up the application. Color is really not compelling.
This is a classic problem I have in my own research at a university: in order to test the cool stuff, you have to convince people using stuff they already get. The convincing is way, way harder.
Maybe Color is just one of a suite of apps. Maybe the idea is to license the patents to Apple or Google so it all happens transparently (but the idea that my phone is silently collecting and transmitting data about me all the time makes me want to puke). However, what they've got is going nowhere fast.
Agree 100%. The trick for them is to build a compelling application.
I faced a similar problem with delineal.com. Like Color, my groundbreaking stuff is in the data choices, algorithms and data filtering and in my generalized approach to solving problems. I don't lead with detailed discussions of the technology because A) the vision and direction tell a more entertaining story B) The matching and filtering algorithms do not a product make. I need to build products that solve real-world problems to generate revenue.
I like the recognition they're getting for their technical work. It bodes well for me...and provides some nice hints about how to better frame my pitch... because I can say "I have technology AND useful apps".
Comments
But they're in a situation where they need a compelling application first. You can't get the data without multiple people opening up the application. Color is really not compelling.
This is a classic problem I have in my own research at a university: in order to test the cool stuff, you have to convince people using stuff they already get. The convincing is way, way harder.
Maybe Color is just one of a suite of apps. Maybe the idea is to license the patents to Apple or Google so it all happens transparently (but the idea that my phone is silently collecting and transmitting data about me all the time makes me want to puke). However, what they've got is going nowhere fast.
Agree 100%. The trick for them is to build a compelling application.
I faced a similar problem with delineal.com. Like Color, my groundbreaking stuff is in the data choices, algorithms and data filtering and in my generalized approach to solving problems. I don't lead with detailed discussions of the technology because A) the vision and direction tell a more entertaining story B) The matching and filtering algorithms do not a product make. I need to build products that solve real-world problems to generate revenue.
I like the recognition they're getting for their technical work. It bodes well for me...and provides some nice hints about how to better frame my pitch... because I can say "I have technology AND useful apps".
True - but if the technology behind it works, the money will let them keep launching products until one sticks.