You don't need full vertical integration of the communication channel. You just need enough diversification between the domain registrars, hosting platforms, ad providers etc. so that you are not at the mercy of a single entity to reach your audience. It's always been a terrible idea to rely on a single company for all your needs.
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You don't need full vertical integration of the communication channel. You just need enough diversification between the domain registrars, hosting platforms, ad providers etc. so that you are not at the mercy of a single entity to reach your audience. It's always been a terrible idea to rely on a single company for all your needs.