28 advertisers * $8300 = $232,400. That figure divided by 100,873,827 impressions is $.002 / impression or $2.30 per thousand impressions. Assume The Deck pays out 70% and you're looking at $1.60 CPM.
That's probably a good rough estimate. I did some of my own back of the envelope calculations along those lines and figured out a site like Daring Fireball is probably making around $5,700/month from the Deck, which is less than I would have thought. I'd love to get some first-hand info though.
Comments
You can approximate using this page: http://decknetwork.net/
28 advertisers * $8300 = $232,400. That figure divided by 100,873,827 impressions is $.002 / impression or $2.30 per thousand impressions. Assume The Deck pays out 70% and you're looking at $1.60 CPM.
That's probably a good rough estimate. I did some of my own back of the envelope calculations along those lines and figured out a site like Daring Fireball is probably making around $5,700/month from the Deck, which is less than I would have thought. I'd love to get some first-hand info though.