Though the design may be minimalist (though arguably, hipmunk is just well designed, minimalist or not), I seriously doubt that is their formula.
The success and buzz around hipmunk is that they have provided a better way to search for flights. That they've done it with a cute logo and minimalist design is maybe a small part of the success, but their ability to create buzz and to create great products can't be overlooked.
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Though the design may be minimalist (though arguably, hipmunk is just well designed, minimalist or not), I seriously doubt that is their formula.
The success and buzz around hipmunk is that they have provided a better way to search for flights. That they've done it with a cute logo and minimalist design is maybe a small part of the success, but their ability to create buzz and to create great products can't be overlooked.