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Comment on Amazon’s Android App Store Launches: Test Drive Apps Directly From Your Browser

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On my device (Motorola Droid), you need to first enable unsigned applications in the system menu. Amazon guides you through this process very well on their website, but still, I suspect that a lot of nontechnical folks will dropoff due to the complex one-time installation process.

Do any people with better droid-fu know if it always has to be this way? Will future version of the Android App Store be able to have a more seemless install process?

There will probably pre-installed versions of the store on some devices, but besides that it's the only option because selling an app store through the android market is permitted.

I agree that I believe the main focus for amazon has always been pre-installs on devices - similar to how they now pre-install the amazon mp3 store on a large number of devices.

It also isn't a case of enabling unsigned applications (I believe all applications still require a developer signature), but a case of enabling installs from somewhere besides the google android market. Google won't let other "app store" type apps on the android market on purpose, so it is unlikely that the rules will be relaxed or changed unless they have a philosophical/competitive change of heart.

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