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Comment on America Is Giving Up on Coronavirus – and the Consequences Will Be Devastating

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on the flip side, at least we now have a rough measure of the attention span of the hive mind

Great point. Marketers would be foolish not to use this data and extrapolate especially for something so global.

I wonder if it could also be used for good though...

Morning thought: if I was a marketer I'd try to confirm my hypothesis of an "I care about this topic" window with the most recent BLM movement. Will it also expire from the world's attention in the same time frame or will it actually create some lasting change? At least one big difference is that BLM is US-focused.

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