I really think this is a great idea - and would work well along with the following:
I recently went through several rounds of interviewing at twitter (didnt get it) - but had I got it, I was planning on submitting the following as a model suggestion:
Twitter has proven itself as a very valuable communications/pr channel for a vast number of celebrities, news sources and brands.
Twitter should provide a more broad content platform to the critical mass of influential people, sources and brands by allowing for larger content to be hosted on Twitter.com itself.
Effectively visualized as a slide-to-the-right "extended content" panel that would allow celebrities, as an example, to have exclusive content and articles hosted that are directly accessible from twitter, and the twitter client etc...
You would continue to have your regular succinct content flow - but you can drive traffic to deeper-dives on your expanded panel (It effectively allows for full-length content to be hosted in-line.
This can be monetized by twitter in a rev sharing manner such as you suggest.
If you searched for something, you could be driven to the extended content pages and then be shown the contextual stream of tweets that apply to that content as well.
Twitter has two options; find a way to properly monetize the message format they have, or modify their offering. There could be a good hybrid as well in this approach.
Comments
I really think this is a great idea - and would work well along with the following:
I recently went through several rounds of interviewing at twitter (didnt get it) - but had I got it, I was planning on submitting the following as a model suggestion:
Twitter has proven itself as a very valuable communications/pr channel for a vast number of celebrities, news sources and brands.
Twitter should provide a more broad content platform to the critical mass of influential people, sources and brands by allowing for larger content to be hosted on Twitter.com itself.
Effectively visualized as a slide-to-the-right "extended content" panel that would allow celebrities, as an example, to have exclusive content and articles hosted that are directly accessible from twitter, and the twitter client etc...
You would continue to have your regular succinct content flow - but you can drive traffic to deeper-dives on your expanded panel (It effectively allows for full-length content to be hosted in-line.
This can be monetized by twitter in a rev sharing manner such as you suggest.
If you searched for something, you could be driven to the extended content pages and then be shown the contextual stream of tweets that apply to that content as well.
Twitter has two options; find a way to properly monetize the message format they have, or modify their offering. There could be a good hybrid as well in this approach.